New route to market for Ireland
Exciting changes have recently developed in our business model for Ireland.
We are now trading directly in the market. We have Georgina McKeown and Susan Carberry, on the ground in Ireland directly promoting EAKIN to nurses and patients. This means we can understand and respond to nurses and patients’ needs better and faster.
Due to austerity measures, there have been no new Stoma products listed in Ireland for the past 8 years, BUT this is all about to change. It could be from as early as 1st
June, subject to the HSE go ahead, that many more of our products will be immediately available in Ireland. This will make a substantial difference to the quality of life for many Ostomists in Ireland.